To become successful in business, you have to think beyond hiring employees or hitting sales numbers. It’s crucial to build a brand — both in person and online. LWL Member Benita Dua,Vanilla Skills shared insights with our members into how LinkedIn can help strengthen their networks, personal brands and help build a telling narrative.

Key takeaways:

Strike chords with people to stir their emotions

The larger your network becomes and the more people who know of your company, the more powerful your brand will be. The key to building your brand, therefore, is to expand your network

Networking is integral to branding because your brand essentially comes down to how many people know, like and trust you

Be authentic and leverage LinkedIn to position yourself as an authority in your industry and differentiate your brand from others

Identify your “slice-of-life” story and then use LinkedIn to promote that story to the masses

Time and Date: Wednesday, April 5, 6 to 8 pm