I have been living and working in rural development and innovation in Uttar Pradesh and Delhi for the past five years. In ten villages, I helped build over 180 evapotranspiration toilets (EVT-T), one of the area's first permeable roads, slow sand drinking water filter, solar powered homes and more.
We showed them many different toilet models: twin-pit, dry composting, the EVT-T, amongst several other models - yet they consistently chose the EVT-T model. This is how we started working on this toilet specifically - by listening and then acting on it.
When we listen, it is important to hear different perspectives. I think too often we reduce complex social things to single causes. Take toilets. In India, there is agreement on the problem: the unused twin-pit toilets. But there is no consensus on the cause. We hear different perspectives, which focus on behavior and caste.
I think we disrespect the men and women of India’s villages when we limit them to caste and behavior. I think these are causal factors and I’m not arguing to ignore them, but to see them in a larger context that includes a space for leadership and so too design.
The single largest advantage of the evapotranspiration toilet is that it is self-cleaning - there is no human intervention in the tank. I believe the fact that the tank cleans itself is one reason people use our toilets.
When you have listened, and you are ready to act, everything going forward is a series of collaborations. Collaboration is the required part of producing anything.
Making these toilets, promoting their use, building awareness, improving them and scaling them, are all a series of collaborations.
The end user, your customer, is a part of your team. How you respect and include them in your design and delivery, determines how far you go. The end user helped improve our toilet model through their feedback. Monitoring toilet usage and performance with the users is an important part of the work and improving this model. We thereby followed up with the homes, conducting several user surveys.
This is how we approached what Community-Led Total Sanitation calls 'triggering'. We ask those not using the toilet as to why they do not. User feedback, creating a genuine dialogue with your market and respecting and responding to the users’ feedback is key to the success of an idea.
Making anything is a spiral cycle of listening, acting, and collaborations. It is hard and scary and can be slow. But for me, this is one of the most exciting and rewarding experiences of my life.
She has been on the management team of Vinati Organics Limited since 2006 and balances the technical/manufacturing execution with her marketing abilities combined with new age aggression.