What it takes to Succeed: Lessons from Tech Entrepreneur Manisha Raisinghani


Manisha Raisinghani, Co-founder of LogiNext, one of the fastest growing tech companies in the world, talks to Aabha Bakaya about what it takes to succeed at being one of the few 'woman' techies. Don’t submit to any biases held by the world and continue to work towards your goals is her only mantra!


ELLE: What are some of the challenges you’ve encountered as a businesswoman? Has it changed your management style?

MR: An area where the way I lead has evolved is decision making. You can’t remove gut instinct from the picture. That’s where the edge comes in, especially when you are starting out. But over the years, I have let data drive many of my decisions. Sometimes, you have to count the hard facts before you proceed. In time, you know when to make datadriven decisions and when not to. And since our software delves deep into data analytics and data-backed decision making in logistics, it’s just obvious that as the company providing it, we should be data driven too.

ELLE: Tell us about your partnership with Dhruvil.

MR: When we started off, Dhruvil and I handled the bulk of the work together. But as the company grew, we had to segregate our responsibilities. I took over the tech bandwagon. We’ve known each other from college, so there’s total mutual respect. And yes, we had those Starbucks days, where we talked about how we’d one day change the world of logistics. Now, we’re deep in our domains, but at our core, we are still those starry-eyed visionaries who want to do something really amazing in technology and logistics.

ELLE: What is your advice to young women looking to build a solid foundation for their careers?

MR: Times have changed, but progress is still slow. You might encounter hurdles, but don’t get bogged down by them; especially misplaced stereotypes. There will always be people who dismiss efforts based on gender, but you must learn to rise above it. Remember, once you find success, all barriers become irrelevant. And to succeed, you have to be true to yourself. Never alter yourself to fit into the requirements of society. Society will eventually change itself for you.

Photograph: Sahil Behal

Sittings editor: Akshita Singh

Hair and make-up: Jean-Claude Biguine


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