Are you ready to level up your social media game and uncover the secrets of influencer success? At our recent “ShopTalk: Social Media Strategies”, we hosted a panel of renowned influencers and experts:

Aayushi Badheka, Mid-size Creator
Meenakshi Kuwadekar, Luxury & Lifestyle Consultant
Namita Alexander, Celebrity Stylist, Co-Founder of My Almari & Influencer
Pooja Doshi Sharma, Co-Founder of Aer Media

In conversation with Deepika Gehani, Co-founder of Genesis Luxury and Brand Advisor, this panel provided a wealth of insights. Let’s explore the key takeaways about Social Media Strategies from this dialogue that our members had the opportunity to witness firsthand. 💡

1. Discover Your Purpose and Master Your Niche
The path to true growth as an influencer starts with discovering your purpose, carving a niche, and becoming an expert in it. Success comes when you are genuinely passionate about your social media goals and content. 

2. Consistency Is Key
Consistency in content creation and engagement is essential for sustaining and growing your audience. Regular social content planning  and interaction with your followers can make a significant difference.

3. Leverage Cultural Context
Indian content creators often have an intrinsic grasp of cultural context. This deep understanding enhances the authenticity of their work, making it more relatable and engaging.

4. Create Content That Converts
It’s not just about the number of followers; what truly matters in social marketing is content that drives conversions. The real deal is creating content that leads to tangible results for you or your brand.

5. Strategic Campaigns
Strategically spacing out concentrated campaigns can sustain audience interest and engagement. Balance is key to avoid overwhelming your audience.

6. Consistent Persona Across Platforms
Maintaining a consistent persona while juggling diverse social media platforms can be a powerful social media content strategy to create a strong personal brand.

7. Navigate Unexpected Terrains
Valuable followers can often be found in unexpected places. Offering coupon codes is a great way to track influencer-driven sales and reach new audiences.

8. Influencer Marketing is Core
Influencer marketing is now a core strategy for many brands, democratizing content and broadening its reach. When assessing influencers, apply both quantitative and qualitative filters to ensure they align with your Social Media Strategies and brand’s values.

9. Attribute Equity to Macro Influencers
Give credit to macro influencers who substantially embody your brand. In many cases, big brands establish ethics charters with influencers to uphold transparency and ethical practices.

10. YouTube’s Revenue Potential
YouTube stands as a formidable platform, offering vast revenue-generating potential. It’s a space where influencers can make a significant impact on their audience and, in turn, their brand partners.

In today’s digital landscape, where social media reigns supreme as the primary mode of communication, grasping these essential takeaways can go a long way. Whether you aspire to become a thriving influencer or aim to harness influencers’ potential for your brand, you’re just a few strategic steps away from your goals.

We extend our heartfelt gratitude to our esteemed venue partner, CIRQA Bombay, for their invaluable contribution in making this event possible. Keep an eye out for an array of upcoming events and knowledge-sharing opportunities within the Ladies Who Lead community.