“The average domestic fabric being used in the market for baby clothes contains upto 8,000 chemical toxins.”

This statement propelled LWL Member Barkha Bhatnagar Das to quit her corporate job and become an entrepreneur.

The Vision & Execution

Barkha’s journey from corporate professional to entrepreneur exemplifies the power of making a positive impact. Through Greendigo, she has provided parents with an organic and sustainable choice for their babies, paving the way for a healthier and more environmentally conscious future.

Challenges and Pivotal Moments

Barkha faced challenges on her entrepreneurial journey, but a pivotal moment arrived when Dia Mirza, a parent, advocate for the planet, and investor, joined Greendigo. This union brought a powerful and purposeful message to a wider audience, significantly impacting the company’s growth.

To ensure the authenticity and trustworthiness of their organic cotton baby clothes, Greendigo sought certification from the Global Organic Textile Standard (GOTS), the platinum seal of trust for organic textiles worldwide.

Transitioning from a corporate professional to an entrepreneur demands unlearning and relearning. Based on Barkha’s experience, here are key parameters to keep in mind:

Embrace a shift in mindset: Transition from a structured and hierarchical corporate environment to a more independent and proactive approach as an entrepreneur.

Agility and adaptability: Be open to pivoting, iterating, and experimenting based on market feedback. Learn from failures and adjust strategies accordingly.

Multi-faceted skill set: Broaden your skill set beyond specialisation and take on various responsibilities, including marketing, finance, operations, and sales.

Risk-taking: Develop the courage to take calculated risks, overcoming the aversion to risk that is often prevalent in the corporate world.

Word of Advice from Barkha

Barkha advises aspiring women entrepreneurs to find a business idea or industry that genuinely excites and motivates them. She encourages leaders to recognize their strengths, value their unique perspectives, trust their instincts and embrace feedback and constructive criticism as opportunities for growth.