LWL Member Vidushi Vijayvergiya, the owner of ISAK Fragrances, achieved remarkable growth and recognition after securing significant funding (INR 50 lakhs for 45% equity) on Shark Tank India from Peyush Bansal, CEO of Lenskart. Her entrepreneurial journey showcases a deep commitment to promoting authentic perfume ingredients and elevating perfumery as an art form.

Embracing the Essence Of Perfumery
Vidushi goes beyond entrepreneurship by educating people about the artistry of authentic perfume ingredients and promoting perfumery as an artistic form of expression. She values India’s abundant indigenous resources and strives to create awareness and appreciation for them.

About Vidushi’s Shark Tank Pitch
Vidushi’s exceptional proposition on Shark Tank had a significant portion untold on television. Ghazal and Peyush were captivated by her ingenious idea of the “Make Your Own Perfume Kit” DIY concept. The kit’s resounding success was evident when they personally crafted their own fragrances. Their feedback emphasized the the profound impact of an authentic narrative on a brand.

Adapting To Changing Tides
In response to the shifting consumer preferences during the pandemic, Vidushi showcased agility by introducing the aforementioned kit, which allowed people to create their own perfumes. The sensory kit captivated fragrance enthusiasts nationwide, redefining the perfume experience from the comfort of their homes. “Till date it remains to be one of the most unique products in the market.”, said Vidushi.

Marketing Success & Mentorship from Shark Tank
The funding from Shark Tank played a pivotal role in ISAK Fragrances’ growth, particularly in marketing, branding, and repackaging efforts. Vidushi used the funding to collaborate with agencies to create a compelling brand identity. The mentorship and support received from Piyush’s team have been instrumental in navigating challenges and expanding the brand’s reach. She also recognises the importance of establishing a physical presence and is planning to go offline. She also has international marketing plans in countries like Switzerland, the United States, Canada, Australia, and the United Kingdom.

Words of Wisdom for Entrepreneurs
Vidushi’s advice for aspiring entrepreneurs emphasizes staying true to your vision, embracing challenges as opportunities for growth, and cultivating a hunger for continuous learning. Building a supportive network of mentors and like-minded individuals is also crucial for guidance.

The Empowering LWL Community
Reflecting on her LWL experience, she acknowledges the pivotal role the community has played in her entrepreneurial voyage. Through connecting with fellow entrepreneurs, she gains insights, advice, and resources that fuel her entrepreneurial journey. LWL has become a vital resource for accessing knowledge and expertise in various aspects of her business.