LWL Member Komal Lath, Founder of Tute Consult, conducted a workshop providing a step-by-step guide on mastering integrated communications. Members discovered strategies to navigate the ever-evolving landscape of communication platforms and channels. Komal emphasised the importance of establishing clear lines of communication when working with multiple agencies and cross-functional teams, harnessing the collective power of collaboration. The workshop also focused on the significance of clarity in communication, teaching members how to conceptualize and execute crystal-clear and impactful messaging using case studies that grab attention.

Members left equipped with valuable insights to create an integrated communication strategy and make a lasting impression. They learned about the necessary tools to navigate the complexities of communication, ensuring effective and impactful engagement in today’s dynamic business environment.

Date: Wednesday, June 21, 6.30 to 8.30 pm

Venue: WeWork Enam Sambhav, Ground Floor, Conf Room, C, 20, G Block Rd, BKC, Bandra East, Mumbai.