The Ladies Who Lead Engage 2019 opened on a brutally honest note with four women entrepreneurs talking about their journeys without any sugar coating. The panel discussion on Entrepreneurship—Drivers of the New Economy, featured Neha Motwani (Founder and CEO Fitternity.com), Sneha Choudhry (Co-founder and CBO Zolo), Adwaita Nayar (CEO-Fashion, Nykaa) and Preeta Sukhtankar (Founder The Label Life). Moderated by Aabha Bakaya, the discussion opened with the women sharing their stories of building and scaling up a business and as affordable co-living spaces Zolo’s co-founder, Sneha, rightly shared, “Gender has nothing to do with building a business. It’s got to do with a business model.” It was interesting to see how most of the panel had rocky starts with fitness start-up Fitternity’s founder Neha going so far as to state that being an entrepreneur is not for everyone and given a chance to re-do it all, she might not choose the same path. Adwaita may have wanted to join her mother in growing beauty giant Nykaa, but the bumps on the entrepreneur journey had her hitting the pause button to rethink her decision. Business school cleared her doubts and armed with valuable lessons her second innings in the industry made her diversify the brand into fashion.
She has been on the management team of Vinati Organics Limited since 2006 and balances the technical/manufacturing execution with her marketing abilities combined with new age aggression.