At our recent ShopTalk on The Gen Z Brand Blueprint, members gained insights on effectively capturing the attention and loyalty of Gen Z consumers. Led by industry experts Sahiba Bali, Ex-Brand Manager at Zomato, Shruti Gupta, Co-Founder & COO of Typsy Beauty, and Somya Gupta, Founder & Creative Director of Studio57, the ShopTalk provided an exclusive glimpse into the core values and influential factors that shape Gen Z’s purchasing decisions.

With their innate fluency in technology and a discerning eye for authenticity, Gen Z demands innovative marketing approaches, ranging from social media strategies to experiential campaigns. Through real-life experiences and expert advice, members gained a profound understanding of Gen Z’s unique characteristics, values, and preferences. Armed with this knowledge, brands can confidently engage and resonate with the new wave of Gen Z consumers, standing out amidst the noise and forging long-lasting connections.

RSVP: Paid
Date: Tuesday, June 20, 6.30 to 8.30 pm
Venue: SAZ, DLF Promenade, New Delhi