Taking the Plunge

We caught up with Gauri to chat about her life, career, goals and advice for the next generation of entrepreneurs.

  • As kids, we have ambitions and career goals. What was yours when you were growing up?

I grew up watching Ally Macbeal which definitely fuelled my aspirations to be a lawyer!! In fact, I did go on to read Law at university but of course things changed thereafter.

 

  • Tax consultant to restaurateur. Tell us a little bit about the challenges you faced making that transition.

The biggest challenge was probably leaving a secure well-paid job for a completely risky venture in an industry I knew nothing about. But having said that, I felt that I had nothing to lose in taking a year out and trying out something else. I figured I could always come back to my tax consulting profession if things didn’t work out. It was a steep learning curve for sure, but my background in law, taxes and finance definitely helped in setting up the business and thereafter in running it.

 

  • How have you seen the restaurant business change over the last decade – what would you say has been the most significant and positive change?

When we started 8 years ago, the industry had much fewer players and everyone was fighting for the same audience. Today, dining out has changed from being a special occasion phenomenon to an everyday way of life. Restaurateurs and chefs are working together a lot more and standing together as an industry. It’s much more collaborative and supportive as an industry than until a few years ago.

 

  • You and Jay have pretty much walked the entrepreneurial walk and are now on your way to living the entrepreneurial dream. What would you say are your top three learnings from being an entrepreneur?

Create something to please yourself, not to please a specific type of audience, because you can’t know the audience as well as you know yourself.

Be honest with your stakeholders – employees, vendors, customers, etc. People are generally empathetic and will support you in troubled times (which there definitely will be).

            Follow your gut. It’s usually right. And if you don’t, it’ll keep nagging you.

 

  • We tend to celebrate and glamourise the life of entrepreneurs, and rightly so. But there is a flip side. The pressures, the pitfalls, the uncertainty. What would you say are the top three pitfalls to prepare yourself for when taking the plunge into one’s journey as a young entrepreneur.

Be prepared for the criticism and the compliments in equal measure. People are quite liberal with opinions so be ready for the answers if you ask for feedback. Be open to listening to everyone but don’t jump to reacting to everything; filter information before taking action.  

The buck stops with you. Be committed and be prepared to work day and night, on holidays, on family occasions. That’s what it usually takes, at least when starting out a business. There’s no such thing as an out of office message!

You will always exceed your original budgets. Try and ensure you have a back up plan for surplus funds.

 

  • As one of the most influential women in the F&B industry, what advice would you give young women looking to take the leap of faith and jump into the world of self-starters?

Get over your self doubt. If you really want to do something, just do it. If you think about it, what’s the worse thing that will happen? But if you don’t give it a shot, it will definitely be the worst thing that will happen to you.

If you’re a mother, take unabashed advantage of all your support systems around you. Don’t feel guilty about asking your parents / husband / in laws / siblings / friends for help. If you don’t ask, you won’t get, and you will definitely need it.

Gender equality is still a long way away so until then, use your sex to your advantage! I remember how my husband Jay used to take me to meetings with government bureaucrats because they would always feel more uncomfortable being unpleasant around a woman!

No matter what your inclination is, always always make sure you understand the financial aspects of your business. Even if numbers aren’t your thing, don’t depend on anyone else to take financial decisions for you, without fully understanding them for yourself. Take the time out to equip yourself with at least knowing the basics of accounts and taxes – at the end of the day, the fact is that it’s money that drives a business. Don’t let anyone take advantage of you in this respect.

 

  • Who have been your female role models through life and why

I don’t know about role models as such, but I can definitely think of a few women who have molded me into the person I am today. My mother brought me up to be a confident and independent person, which encouraged me to always seize opportunities coming my way.

I’ve also always loved listening to the experiences of some of the most famous women living today. I recall how Zia Mody, one of the country’s top lawyers, talked about being so consumed by work that her role as a mother and wife took a bashing. It’s so important to find that balance. I’ve heard Ariana Huffington, founder of Thrive Global among other things, stress the importance of looking after yourself – switching off, taking rest. One can’t really be happy at work or at home, if you’re burnt out and stressed all the time. I’m still working on this one personally. I used to love watching the Oprah Show just to see those reactions when she would do the grand philanthropic gestures. Nothing beats giving back to society. Whatever you do, always find a way to create awareness about and help causes that need support. Our monthly charity bake sale at The Table is our small attempt at doing just that.

 

  • If there is one thing you could change about the last 10 years of your career, what would it be and why?

I wouldn’t change a thing! I’ve always been fortunate to love what I do, and I’m mindful of how everything I’ve ever done has shaped me for what I’ve gone on to do next.

 

Say hello to Gauri the next time you dine at one of her top restaurants. She is known to love great banter and you’re bound to have a lovely time yourself.

Click here to watch Gauri share her Success Mantra!

 

 

Gauri Devidayal is a familiar face in India’s entrepreneurial circles. Heralding top-notch F&B ventures like Miss T, The Table, and Magazine St. Kitchen, Gauri’s foray into the world of hospitality was serendipitous, and something she is proud of and grateful for. Until the time Gauri took a dive into her entrepreneurial ventures as a restaurateur with husband Jay Yousuf, she worked as a tax consultant, buried in numbers and navigating a labyrinthine world of tax structures and paperwork.

Taruna Seth

Founder, Encompass Experiences LLP
Awarded the prestigious Premiere Aussie Specialist for New Product Development for 2022-2023 at the Australian Marketplace. A University of Michigan graduate with 20 years of experience, she passionately explores the world, founding an experiential travel company with a global network of luxury travel designers. Recognized for her exceptional contributions, she was honored with the ‘Exceptional Women of Excellence creating a better world for all’ award by the Women’s Economic Forum.

Tarini Nirula

Founder, TN Accessories
An accomplished Indian Accessory Designer, entrepreneur, and Yoga teacher, founded Tarini Nirula Accessories, debuting at the 76th Festival de Cannes. Blending fine Indian craftsmanship with contemporary design, her accessories graced Paris Fashion Week, India Fashion Weeks, and Bollywood’s “83″. Through her intricate designs and the transformative essence of Yoga, Tarini aims to share Indian artistry globally, enriching lives with beauty, functionality, and timeless style.

Swapnali Kadam

Founder, COVIE
Founder, COVIE A distinguished entrepreneur and Eklavya Award recipient, she’s known for agile thinking in diverse sectors, with Harvard’s Owner/President Management completion. Her impactful projects at ABIL and Bharati Vidyapeeth include Pune’s first 100m tower, pioneering educational and healthcare initiatives and launching COVIE, a luxury co-living venture in 5 cities.

Surbhi Aggarwal

Digital creator
A celebrated digital creator, author, and TEDx speaker, renowned for influential contributions in fashion, lifestyle, and travel. Diversifying from a mom-blogger to a recognized figure, the author of “The Rose with A Hundred Petals” addresses mental health innovatively. Recognized with the prestigious Times 40 under 40 award, she amplifies awareness on mental health through podcasts and TEDx talks, emphasizing empowerment without compromising gender rights.

Saniya Sugla

Creative Entreprenuer

A 23-year-old entrepreneur and creative strategist, this professional visionary, a University of Bath master’s graduate, launched a boutique marketing company amid the pandemic. Specializing in empowering women-owned businesses, she curates clientele from fashion, luxury, and lifestyle brands. Adept at fostering opportunities, her mission extends to shaping the next generation of female talent.

Sahar Mansoor

Founder, Bare Necessities
She is a leading advocate for zero-waste living. Recognized as ‘The Most Inspiring Indian of the Year’ by Google India, she received the 2023 Green Entrepreneurship Awards – Circular Economy Grant for her commitment to promoting a sustainable circular economy model. Her accomplishments include authoring “Bare Necessities – How to lead a Zero Waste Life” and receiving the Circular Economy Grant from IKEA Foundation, Adelphi, and SEED.

Reena Sachdev

Founder, Travel Arena
Recognized for her profound love for travel, she achieved the prestigious Premiere Aussie Specialist for New Product Development for 2022-2023 at the Australian Marketplace. With a business family background, she expanded horizons after working for SOTC/Kuoni, seamlessly blending passion with work and family.

Prerna Rajpal

CEO & Chief Designer, Amaris
An inspiring woman leader, celebrated for her exceptional fine jewelry adorned on the Cannes Red Carpet. Recognized in 2023 with the ET Inspiring Women Leaders Award, her creations grace Bollywood stars and international publications, affirming her status as a top entrepreneur in India’s luxury industry. With over a decade of experience, Prerna has made high-fashion couture jewelry accessible, drawing inspiration from India’s cultural richness.

Preeti Jatia

Founder, Fayon Kids
Krishna Tamaila VoraCelebrated as one of the Top 10 Women Leaders in Retail 2023, gracing the cover of Women Entrepreneur Magazine. Passionate about art and design, her brands, Fayon Kids, Label by Fayon, and Beyondallter, epitomize comfortable and creative fashion.

Petrushka Dasgupta

Partner, ALMT Legal
A Partner at ALMT Legal, she was recognized as the recommended lawyer for dispute resolution and litigation in the Legal 500 – 2021 edition, along with being invited to speak at prestigious events, including the Aviation Week Asia 2014 in Singapore.

Neeha Nagpal

Partner, NMD Law Chambers
A seasoned lawyer for over 15 years, she excels in commercial litigation. Forbes ‘Tycoons of Tomorrow’ Awardee (2018), Forbes Powerlist for Lawyers (2021), and BW LEGALWORLD ’40 under 40′ Awardee. Certified Gut Health Coach and passionate philanthropist, Neeha actively supports causes for gender inclusivity, LGBTQI+ rights, and community welfare. As a Partner at NMD Law Chambers, Neeha continues to receive accolades, including the BW Legal World ’40 under 40′ Award in 2022 and Forbes Tycoon of Tomorrow’s Next Gen Icon Award in 2018.

Krupa Dalal

Sales Manager - Legal Media Business - India & Middle East, Thomson Reuters
As the Sales Manager – Legal Media Business at Thomson Reuters, Krupa Dalal received The Circle for Excellence award for surpassing revenue numbers by over 100% YoY. With 18+ years of experience, she brings consultative expertise, focusing on renewals, innovations, and year-over-year sales growth.

Krishna Tamaila Vora

Founder, Mom's Therapy

She was acknowledged among the 100 Emerging Women Leaders by YourStory, adding pride and distinction to her name. Additionally, her feature on Sony Television’s Shark Tank India Season 1 marked a significant milestone in her journey.

Kanika Gupta

Vice President, Colorbar Cosmetics
Recently promoted to Vice President Retail at Colorbar Cosmetics, Kanika brings over 18 years of expertise in Product Development, Sourcing, Retail operations, Marketing, and Fashion retailing. Recognized for her empathetic leadership, she pioneered Colorbar’s international expansion and is spearheading the launch of a new Luxury Home & Lifestyle brand.

Jasmine Bedi

Chief Editor & Publisher, Interglobix
As President, she elevates InterGlobix Magazine, seamlessly blending technology and luxury. Recognized as an International Business Ambassador, Bedi’s strategic efforts have attracted foreign direct investment, fostering economic development in Loudoun County. Honored with the prestigious ‘IM100’ award by Infrastructure Masons and ‘The President’s Volunteer Service Award’ by the US India SME Council.

Hiral Mehta

Contemporary Artist & Founder of God Of Onions Podcast
A celebrated contemporary artist, gained recognition as one of the 33 Women Achievers of India. Her artwork, showcased at the Festival of Architecture and Interior Design, exemplified her talent. Additionally, she was honored as one of the 99 WomEn Achievers of India 2023 by the Indian Achiever’s Club.

Harpreet Kapoor

Co Founder & Practice Leader, HR Tech
Demonstrating innovation and expertise, SHE successfully launched Konverz—an AI product transforming hiring decisions with conversational intelligence. With a profound background spanning HR transformation and organizational development, their extensive experience has shaped impactful solutions across diverse industries in India, MENA, and ASEAN regions.

Gauri Monga

Founder, Anaash
A Business Management graduate, achieved commendable recognition with the brand featured on Lifestyle Asia’s cover and worn by notable actors, including Sanjana Sanghi, Kajol, and Vidya Balan. Born from a profound love for pearls, Anaash embodies elegance and sophistication in the world of jewelry.

Foram Shah

Lawyer
A seasoned lawyer with 18 years of expertise in corporate laws, trademarks, copyright, real estate, shops and establishments, and labor laws. Notably, she achieved a remarkable single-handed acquisition valued at 30 crore, setting a benchmark in the legal industry.

Eesha Sukhi

Founder, The BlueBop Cafe
She received the Economic Times F&B Leaders 2023 Award. With a brand-building background at Yahoo, Starbucks, Vero Moda, and Vogue, Eesha excels in the F&B sector, notably with BlueBop Cafe and BlueBop Bakes. Previously honored as an Emerging F&B Woman Entrepreneur, her commitment resonates.

Dr. Sonia Lal Gupta

Neurologist and Director, Metro Group of Hospitals & Co-Founder, Voice of Health
Recognized as the “Best Neurologist” in 2014 and a “Rising Star in Healthcare” in 2017, she continues to excel. Recently, Dr. Gupta added another accolade to her impressive repertoire – the prestigious “40 Under 40 Exceptional Leaders” award by the Times of India in 2023, further solidifying her impactful leadership in the healthcare domain.

Bhakti Kapoor

"Neurologist and Director, Metro Group of Hospitals & Co-Founder, Voice of Health"
She was honored with the “Most Promising Nutrition & Wellness Expert Award 2023.” Recognized at the Global Business Conclave & Awards, London, she also received accolades from Women Iconza Awards and India Icon Awards, solidifying her authority in holistic nutrition.

Benaifer Jal Kapadia

"Vice President, The Club Mumbai & Taj Resort and Spa, Bekal, Kerala"
Renowned for hotelier expertise, she was honored as ‘The Most Admirable Marketeer in 2023’ by the World Marketing Congress and CMO – Asia. Passionate about hospitality, a dedicated food enthusiast, with a life mantra: “To succeed in life, you need three things: a wishbone, a backbone, and a funny bone!”

Akanksha Mishra

Founder & Principal Architect, Space Unfold Ventures

She earned the “Under 40 Elite Trendsetter Architect and Designer of the Year 2023” award. Her profound work in architecture, interior design, and art showcases meticulous attention to design, client needs, and vendor relationships, redefining luxury interior design and architecture.