On the agenda for our workshop with Dheeraj Sinha, CEO, Leo Burnett – South Asia, were conversations around building personal and digital brands and defining brand narratives. He endorsed the idea of building an effective personal brand and making it work in your professional favour by cultivating authentic connections. Dheeraj Sinha even introduced us to powerful storytelling techniques to build authentic brand narratives. A diversity of thoughts and ideas were exchanged and our members parted with the most phenomenal learnings. Hors-d’œuvres from Kitchen Stories By Riya Rohira lent a fine flavour to the evening.

A key insight we gleaned from this thought-provoking talk about creating a compelling presence: instead of constantly trying to stand out and differentiate yourselves and your brands from your competitors, try and build authentic narratives of your own that help you connect with the audience in the most real ways!